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InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world's best-known brands.
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Implementation and Integration

Use of advanced digital analytics begins with a solid implementation and robust integrations.

Trust our team to construct a dependable digital foundation and make decisions faster with auto-updating dashboards, reports, and visualizations—all in one easily-accessible place.

Implementation and Integration

What We Offer

  • Tag Management
  • Analytics Implementation and Integration
  • Automation
  • CRM Integration
  • Optimizely Strategy/Support
  • Google Cloud Platform Strategy/Support

Tag Management

Our engineers work with your business teams to effectively manage and implement marketing, analytics, and advertising tags across your digital properties. We are skilled in the top tag management platforms such as Google Tag Manager, Adobe Launch, Tealium, and others. We are also experts in advanced tag implementations with consent tools (OneTrust, Evidon, etc), automated tag updates for large scale enterprises, platform migrations, and server side. Together we help you ensure accurate data collection and provide the solid foundation for effective analysis and reporting.

Analytics Implementation and Integration

Our specialists work with your business teams and InfoTrust analysts to provide an implementation plan to deliver digital analytics that you can confidently base decisions on. Pair that with our integrations with TMS (Tag Management Systems), CRMs (customer relationship management software, such as Salesforce) and our proprietary software that pulls costs from advertising platforms right into your analytics data. Together, these elements create a legendary system that will get you the data and processes you need to succeed.
Info TrustBack to Basics: Google Analytics 4 Info TrustGA4 vs GA4 360 vs Universal Analytics vs GA360 Info TrustUltimate Guide to Compliant Tracking: Google Analytics

Automation

InfoTrust offers a customer user-interface (sheets or FORM) for applying global automation changes to applicable Google Analytics, Google Tag Manager, DoubleClick Manager, or Ads configuration.
Info TrustFour Things You Can Automate Using the Google Tag Manager API YoutubeGMP - Automation and Scale for Enterprises using GA360 - Deep Dive Part 1 YoutubeGMP - Automation and Scale for Enterprises using GA360 - Deep Dive Part 2

CRM Integration

Combining your analytics data with a CRM allows you to reach your most valuable customers easier. InfoTrust will set up a two-way connection between your analytics platform and your CRM so you can enrich your customer data in the best way possible.
Info TrustWhat’s the Value in Integrating Analytics Platforms with Your CRM? Info Trust5 Key Benefits of Using BigQuery ML Clustering

Optimizely Strategy/Support

Infotrust provides end-to-end technical and strategy support for Optimizely—an A/B testing and personalization platform that integrates with Google Analytics 4—with several tiers of service available.
Info TrustInfoTrust and Digital Experience Platform Optimizely Establish New Partnership Info TrustA/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize Info TrustWebinar: The Value of Web Experimentation in GA4 with Optimizely

Google Cloud Platform Strategy/Support

InfoTrust has a team of Google Certified Cloud architects, data engineers, and data scientists who want to help you solve your cloud problems. We will support your team to create the best cloud processes that are secure, durable, and efficient.
Info Trust2 Ways Your Marketing Team Should Be Utilizing Google Cloud Info TrustGoogle Cloud Platform Certifications Overview Info TrustGoogle Cloud for Marketers: An Overview
Implementation and Integration
Melanie Bowles, Industry Team Lead

Ready to talk implementation and integration?

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