Complete and Compliant Data to Fuel Your Business Success

Evaluate your people, platforms, and processes to understand strategic risks in light of changing technical and regulatory requirements for user privacy. The Strategic Risk Assessment starts with an Impact Analysis to quantify risks resulting from characteristics of your user base and technology stack. These insights are then applied to strategies being employed for data enablement with a Strategic Channel Analysis across each digital marketing channel. Recommendations are summarized to provide a detailed roadmap for privacy-centric transformation.

Our proprietary software, Tag Inspector, monitors your data collection 24/7. If any platform violates your data governance policy or if there’s a data collection outage, you’ll be alerted right away. This industry-leading tag governance platform gives you full visibility to the platforms loading and data collected across all of your digital properties.

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From analytics data sets like Google Analytics to data clean rooms like Ads Data Hub, the InfoTrust team is equipped to build and share audiences with your advertising platform. We’ll seek to understand your target customer, review your first-party data, and build customized audiences.

Data governance is a system of tools and processes for establishing end-to-end ownership of all marketing tags and customer data within the enterprise. Audit and implement processes related to data governance to ensure a compliant data collection architecture.

Configuration and implementation of consent management platforms ensure your third-party tags are respecting the consent choices of users. Ongoing monitoring identifies unauthorized tag and data collection behavior.