InfoTrust Books

Ready to add the go-to books for digital analytics and data privacy to your bookshelf?

Subject matter experts from InfoTrust in both digital analytics and privacy-centric marketing have authored not one—but two—notable books, both available on Amazon.

New Book Release

Crawl, Walk, Run:

Becoming a Privacy-Centric Marketing Organization

In the second book of the bestselling series Crawl, Walk, Run, privacy-centric digital marketing leaders provide a sustainable framework for respecting consumer privacy while pushing your company to new heights.

Crawl, Walk, Run book edition 2

The First Book

Crawl, Walk, Run:

Advancing Analytics Maturity with Google Marketing Platform

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Get the second edition (with Google Analytics 4, Ads Data Hub, and more) today.

All proceeds directly benefit the InfoTrust Foundation.

Buy The Complete Series


Industry Experts

Meet The Authors

Alexander Yastrebenetsky

Alexander Yastrebenetsky

Alex is the CEO and co-founder of InfoTrust, a privacy-centric digital analytics solutions company. Under his leadership, InfoTrust has received numerous awards, including being named to the following lists: Fortune 50 Best Small Workplaces, Ad Age Best Places to Work, Inc. 5000, and Inc. Best Workplaces.

View Full Profile
Michael Loban

Michael Loban

Michael Loban is the Chief Growth Officer at InfoTrust, a global, privacy-centric digital analytics solutions company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform.

View Full Profile
Lucas Long

Lucas Long

Lucas is the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. He helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.

Kent Oldham

Kent Oldham

Kent Oldham the Chief Operating Officer at InfoTrust, a global, privacy-centric digital analytics solutions company. Prior to joining InfoTrust, Kent spent 30 years at Procter & Gamble, leading privacy and security work across 1,000+ sites at the enterprise consumer packaged goods company.

What They're Saying

Praise For The Books

"Consumer expectations of privacy and government regulations are reshaping the way advertisers approach their day-to-day work. The InfoTrust team provides insight into the new marketing reality and actionable steps readers can take to be more successful today."
Kevin Hartman
Chief Analytics Evangelist, Google
"The fear of the unknown can be paralyzing for a business and their partners, but as the InfoTrust team illustrates, the unknown can be an opportunity (and advantage) for those who mindfully plan ahead."
Jon Euerle
Measurement Product Manager, General Mills
"The marketing landscape continues to change dramatically as data privacy takes its rightful place in the public’s consciousness. Crawl, Walk, Run helps craft the path forward for the enlightened marketer and publisher to evolve."
Adam Symson
President & CEO, E.W. Scripps Company
"Crawl, Walk, Run is so much more than a technical analytics roadmap. It’s a key for unlocking your company’s marketing analytics potential, providing you with an actual competitive advantage. A must-read for CMOs and CDOs."
Jeff Hoffman
Co-Founder, Priceline
"Michael and Alex have been on the cutting edge of marketing analytics for over a decade. This book is a must-read for marketing and analytics professionals at all levels. Real, usable insights."
Cameron Herold
Author, Vivid Vision and Meetings Suck

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.