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One of the most powerful advantages of using BigQuery with Vertex AI is the ability to push highly segmented audiences—created from predictive models—directly into…
In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…
Last week, we held our annual AdTech Unlocked conference at Google UK. It was designed as an interactive journey through the evolving world of…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…
Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
All Google Analytics 4 (GA4) property owners can now enable data export to BigQuery and start to utilize the raw event data collected on…
Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….
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