InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

CINCINNATI, OH – InfoTrust, a global leader in privacy-centric digital analytics and data governance, is proud to announce a strategic partnership with Osano, a leading…

2-minute read
Best Practices for Data Collection and Privacy Compliance

Best Practices for Data Collection and Privacy Compliance

In today’s data-driven world, effective data collection is essential for understanding customer behavior, optimizing marketing strategies, and driving business growth. However, with increasing privacy…

5-minute read
Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…

3-minute read
Honda CCPA Settlement: Key Takeaways for Privacy Professionals

Honda CCPA Settlement: Key Takeaways for Privacy Professionals

As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…

9-minute read
What is Cookieless Targeting and How to Set It Up for 2025

What is Cookieless Targeting and How to Set It Up for 2025

With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…

5-minute read
The Role of Data Governance in Healthcare Digital Marketing

The Role of Data Governance in Healthcare Digital Marketing

In our current world, data is at the heart of digital marketing for every industry. It shapes how organizations connect with their target audiences…

4-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
Data Management vs. Data Governance: Differences Explained

Data Management vs. Data Governance: Differences Explained

People often confuse “data management” and “data governance”. ‌This summary will explain the difference between the two concepts, which are related but also critically…

4-minute read
The Importance of Data Privacy in Healthcare Digital Marketing

The Importance of Data Privacy in Healthcare Digital Marketing

In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…

4-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…

11-minute read

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