“The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of Vertical (News & Media)
Another fantastic webinar from Any Gibson! In the webinar, he helped us understand the process of creating a scalable digital analytics architecture to take full advantage of Google Analytics 360″s data collection, reporting capabilities and additional platform integrations.
In regards to News & Media companies, tracking the right data is key to understanding their audience, platform engagement, and advertising revenue. Outlining digital analytics touchpoints is an involved process for any company, but for those that own many websites and apps there is an additional layer of complexity.
Specifically, we covered: