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“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but it’s a wonderful metric to help us build a hypothesis for what we should be testing and what we should be optimizing.”  – Michael Loban, CMO

The Back to Basics: Customer Lifetime Value webinar was a training worth viewing! Our guest host and co-founder of ZodiacMetrics, Peter Fader, enlightened us on what Customer Lifetime Value (CLV) is and why it is a highly valuable predictive consumer behavioral tool.

Specifically, we discussed:

  • The definition of Customer Lifetime Value (CLV)
  • Why CLV is meaningful to your organization
  • How to think about calculating CLV and why many methods are incorrect
  • How to use CLV and predictive analytics to optimize your strategy and campaigns
  • Common questions and concerns

Did you miss the webinar? Don’t worry!

Watch the recap below:

Click here to download the presentation and follow along!

 

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