Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can easily identify your traffic. This video explores adding UTM parameters to your URLs, utilizing utm_source, utm_medium and utm_campaign.

We first walk you through how to tag your URLs with UTM parameters, then show you how to see your data in Google Analytics. Stay tuned all the way to the end for helpful UTM tips and tricks!

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About The Author: Pam is an Analytics Consultant at InfoTrust. She enjoys hanging out in bookstores, going out to eat, and making sense out of data.