InfoTrust Blog

Here at InfoTrust, we've been extremely busy lately with a few Google Analytics Premium implementations for large enterprise clients. Amin had a great introductory post a while back on Google Analytics for the Enterprise, where he talked about roll-up reporting for multi-site companies. Roll-up reporting allows large enterprises to aggregate all the traffic from their sites into one account to monitor the health of their entire digital presence. 

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I have seen with many clients is the ability to properly attribute certain campaigns to visits and website activity.  This typically isn't because offsite, inbound marketing efforts are bad, but because the actual tagging of inbound links is incomplete and thus "hidden" in Google Analytics labeled under either direct visits, organic, or simply from a referring site.  Links to your site can be configured to send specific source, medium and campaign information into Google Analytics and allow for better, more detailed reporting.  To do this, you'll need to tag your URLs.

Universities are always looking for an edge when it comes to their most important means of generating revenue - recruiting. The more applications a college receives, the more selective they can be about bringing in the brightest students, thus improving upon key measures universities hold so dear for future recruiting: graduation rate, salaries upon graduation, and ROI. Below are 8 strategies to help improve upon an integral part of every university's marketing budget: digital advertising spending using Google Adwords.

Over the last few decades, the way we communicate with one another has completely transformed in the digital age. Marketers are reaching their customers in new and interactive ways (as they should be) by utilizing social media and modern marketing tactics. Are the traditional marketing tactics of days gone by useless, or do they still have a place in the world of digital marketing? Ultimately, both are important for a well-rounded marketing campaign.

Tag Inspector is a tool that allows marketers, web analysts and web developers alike to discover all tags firing on your website in real time.  The tool will not only scan every page on your site to see what tags are firing but will also generate an exportable report of all pages where tags fired and all pages where tags are missing.  Today, we are excited to announce a whole new interface with new features and now a premium product with even more data and functionality!

This week, we are offering a free seminar on mastering Google Analytics for e-Commerce websites and businesses. While preparing for this seminar, I have conducted a very informal survey of e-commerce companies on our mailing list. My goal was to understand what pages they consider to be the most important to optimize. Here are the results for the top three pages:

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going to college?”. Over the span of the last fifty years, the emphasis on receiving a degree has intensified, thus increasing the number of potential undergraduates for higher education institutions every year. From a business standpoint  this is great! However, just like every other B2C company, a college or university faces the challenge of marketing to these potential “clients” and convincing them to choose their institution over another...and let me tell ya, the competition is fierce.

Last week I interviewed Nick Salvatoriello, Inbound Marketing Professor at HubSpot, to pick his brain on how he got started with inbound marketing, advantages of inbound marketing, and what it's like to work at a progressive and rapidly growing company like HubSpot. Here's what he had to say.

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce companies and brand sites. Specifically, I wanted to better understand what type of marketing and analytics tags or tools are used by the top 100 eCommerce organizations.  Pulling the list of top online businesses from Internet Retailer and running those websites through our proprietery tool TagInspector, I pulled together a report of what tags are used by these organizations.  Before I dive into the results and statistics from the report, I'd like to discuss the value behind this kind of data for your organization (whether or not you're an eCommerce site).

According to Hubspot, over ⅓ of the world’s population is on the Internet...with 8 new people added every second. Needless to say, digital marketing is a pretty big deal. Just take a look at our 2013 State of Web Analytics Infographic or Alex’s blog post regarding some interesting statistics about digital marketing. Pretty impressive, huh? When utilized correctly, digital and inbound marketing can successfully convert leads into customers, increase sales, and promote your company in a cost-effective manner. Again, I stress the fact that these successes can be obtained when digital marketing is used correctly. Unfortunately, many industry leaders are lacking in this area, with lackluster, confusing websites and little to no social media or SEO components.