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5 Ways to Optimize your Google Adwords Account in 10 Minutes or Less

Adwords and Bing

Most savvy digital marketers understand the importance of ranking high in today's most popular search engines - namely Google, Bing and Yahoo. There are numerous techniques to helping improve your organic search ranking, such as focusing on inbound marketing, producing videos, and guest blogging, just to name a few. But for small to medium-size businesses that are behind their competition in SEO, or just want to be seen at the very top, there's a different and quicker way - sponsored ads.

First InfoTrust Hackathon

Hackathon at InfoTrust

We have recently been spending a lot of time trying to understand: "What does it mean to have the best place to work?" and "what does it take to build one"? All awards and recognition are external. Frankly speaking it does not matter, except for recruiting. What does matter is the members of our team knowing they are spending most of their waking hours at the best possible place to work, and that the founders of the organization put making InfoTrust the best place to work a core strategic innitiative, a competitive advantage if you will. 

How to Automatically Track Embedded YouTube Videos

Create a new Custom HTML tag

Updated 3/25/14: Because we migrated our website's Classic GA account to Universal Analytics, I had to make a few minor changes to the script so it would work with Universal Analytics. You can now find both versions (Classic and Universal) below.

How to Interview Your Next Web Analytics Superstar


Recently, I came across a fascinating article on by Daniel Kehrer - Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of stats that I found particularly eye-opening and inspiring:

Metrics & Insights for Mastering Real Time Marketing

use of real time data in marketing campaigns in 20131 resized 600

Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic presentation, David summarized the importance of becoming a Real-Time Marketer, and how to do it. Here are the four key areas that were discussed:

5 Google Analytics Updates We Love from 2013

Google Analytics Universal Analytics

Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it's hard to believe how sophisticated digital marketing analysis has become. In one year, Google released more than 75 updates to Google Analytics that have enabled marketers, analysts and developers to leverage the platform in new ways and obtain new insights that were never available before.  

Looking back to help look forward: Top 5 InfoTrust Blog Posts of 2013

Accurate Google Analytics

'Tis the season where marketers and analysts need to look back on the year in order to help prepare us for success in 2014. There were a myriad of significant changes in the digital marketing and web analytics spectrum, and we did our best to keep our readers informed with a constant barage of content. In our opinion, the 5 posts below were the most impactful.

Adwords Bid Adjustments - Google Analytics Summit 2013

Google Analytics Google Adwords Integration

Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don't only care about generating more traffic but driving more conversions and deeper engagement from our website visitors. Sometimes a click can be more valuable if it comes from a mobile device, at a certain time of the day, or from specific locations. With Google Analytics, you can now utilize the new bid adjustments in your enhanced campaigns to increase or decrease your bids to gain more control over when and where your ad is shown.

[Free Download] Google Analytics Premium Webinar

Google Analytics Premium Webinar

Fill out the form below to download the slides from our webinar "Google Analytics Premium features" hosted on December 11, 2013.

New Tag Inspector Case Study: L2TMedia

L2TMedia Tag Inspector

Tag Inspector can save organization time and energy when it comes to ensuring proper tagging across websites.  There is no limit to the amount of pages, scans and sites that Tag Inspector can glean insights from.  Many organizations use Tag Inspector regularly to scan their own digital properties and keep track of changes that may have occurred.  Some use Tag Inspector to scan other digital properties they do not own either for competititve intelligence reasons or for their own clients.  

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