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InfoTrust Blog

Play Time is Over: Customizing Google Analytics to Achieve Success

Posted by Alexandria Webb on Aug 26, 2015 7:30:00 AM

In November of 2005, Google unveiled a product that would ultimately revolutionize the way marketers the world over made decisions. It provided in-depth insights into site traffic and user behavior. It revealed hidden gems and literal money pits in terms of advertising channels. It did all of this for free and with only the addition of a few lines of code to a website. We’re talking of course about Google Analytics… and you have to admit, it’s pretty impressive. After all, did you change the world before your 10th birthday? 

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Topics: Google Analytics, Digital Analytics

The Ultimate Google Analytics Campaign Tracking Guide

Posted by Alexandria Webb on Aug 18, 2015 8:00:00 AM

Excuse me, UTMs?

Google Analytics campaign tracking (sometimes referred to as a UTM) allows you to track and measure your marketing efforts by appending query parameters to a URL. These query parameters provide information about the traffic that the URL is sending back to your site. 

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Topics: Google Analytics, Web Analytics

InfoTrust Expands to Dubai!

Posted by Alex Yastrebenetsky on Aug 10, 2015 1:05:23 PM


We are very proud to announce our expansion into the Middle East and North Africa (MENA) Region. The move is to better support our global clients as well as develop a local presence in the MENA region. InfoTrust DMCC will be the MENA region local subsidiary and a Google Analytics Certified Partner providing digital marketing and web analytics suite of products, expert-level web analytics support and consulting services located in Dubai, United Arab Emirates.

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InfoTrust Analytics Trends: August 7th, 2015

Posted by Evan Cohen on Aug 7, 2015 6:00:00 AM

Hey All,

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Topics: Analytics Trends

Who is the Most Followed Entrepreneur in NewCo Cincy?

Posted by Alex Yastrebenetsky on Aug 2, 2015 11:10:00 AM

So who are the most followed Twitterers (is that a word) here in Cincinnati?

Last week the InfoTrust team put together a comprehensive list of all Twitter handles of NewCo presenters

Is it Dave Knox? Is it Wendy Lea?

Drum roll please....

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Comprehensive list of NewCo Presenters' Twitter Accounts

Posted by Alex Yastrebenetsky on Jul 23, 2015 6:36:00 AM

To help keep the conversation going, we decided to put together a comprehensive list of all NewCo speakers' twitter profiles so you can setup a #startup Cincinnati group of people to follow.

This list is stil work in progress so if you don't find yourself on this list, please add a comment on our Facebook post on directly on this post and we will add you to the list asap.

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InfoTrust Analytics Trends: July 17th, 2015

Posted by Evan Cohen on Jul 17, 2015 11:45:00 AM

Hey all!

Hope you didn't miss us too much last week. This week we are featuring the 6 steps to tracking social media in GA, Google is adding a Buy Button in mobile searches, and optimizing your Mobile landing pages! 

Enjoy!
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Topics: Analytics Trends

What is a Google Analytics Certified Partner?

Posted by Andy Gibson on Jul 15, 2015 9:53:48 AM

If you've used Google Analytics, you might have heard the term "Google Analytics Certified Partner" thrown around before. Google mentions it on the Google Analytics website, in case studies, and you might have come across analytics companies' websites that mention they're a partner.

But what exactly is a Google Analytics Certified Partner and how can one help your business? Read on and find out!

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Topics: Google Analytics

Try Analyze.ly Connect Free For Data Uploads to Google Analytics

Posted by Evan Cohen on Jul 7, 2015 1:44:30 PM

Analyze.ly Connect allows you to automatically integrate your Facebook Ad Data and Bing Ad Data directly into Google Analytics, giving you richer data analysis. Connect also allows you to upload additional 3rd Party Data from any source, directly into Google Analytics.

Here are the types of data points Connect can upload to Google Analytics:

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Topics: Google Analytics

InfoTrust Analytics Trends: July 3rd, 2015

Posted by Evan Cohen on Jul 3, 2015 9:00:00 AM

It's July 4th weekend! 

Be safe and resposible out there America!

This weeks we have Enhanced Ecommerce Impressions with Scroll Tracking, Why you need a Data Scientist, and Defining Digital Analytics. Enjoy!

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Topics: Analytics Trends