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InfoTrust Analytics Trends: June 26th, 2015

Posted by Evan Cohen on Jun 26, 2015 11:00:00 AM

Happy Friday,

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Topics: Analytics Trends

InfoTrust Analytics Trends: June 19th, 2015

Posted by Evan Cohen on Jun 19, 2015 11:30:00 AM


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Using CSS Selector Variables in Google Tag Manager

Posted by Nick Duskey on Jun 16, 2015 7:58:00 AM

Google Tag Manager has been releasing a slew of new features lately, the most noticeable being the new Version 2 user interface.  But, under the hood GTM has also received a lot of additional features, including the ability to use CSS selectors in triggers (as expertly described by Simo Ahava).  However, CSS Selectors have also been added to the additional variable types as well.

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Topics: Google Tag Manager

InfoTrust Analytics Trends: June 12th, 2015

Posted by Evan Cohen on Jun 12, 2015 11:30:00 AM

Happy Friday!

It was a big week for the music streaming industry, Apple Music was announced and Spotify announced 20 million premium users. 

This week we highlight the impact of Mobilegeddon, a BingAds update, and why you should learn to love email!

Enjoy this weeks analytics trends!

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Topics: Analytics Trends

How To Setup Enhanced Ecommerce Impressions The Right Way Using Scroll Tracking

Posted by Nate Denlinger on Jun 11, 2015 8:00:00 AM

One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities.

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Topics: e-commerce, Scroll Tracking

Do You Need Google Analytics Premium?

Posted by Andy Gibson on Jun 9, 2015 8:00:00 AM


Google Analytics is the most popular web analytics tool on the market, with almost 45% of the top million websites on the Internet using Google Analytics. The reason for its success can be attributed to many things, like an intuitive and easy-to-use interface, powerful features, and speed you would expect from Google.

But, arguably its most popular feature isn't really a feature, but the price. Which is $0. As in none. Or free.

This means anybody can use Google Analytics as long as you have access to the Internet, a Google Analytics account, and a website or mobile app to measure. 

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Topics: Google Analytics Premium

InfoTrust Analytics Trends: June 5th, 2015

Posted by Evan Cohen on Jun 5, 2015 10:00:00 AM

Hey all,

Hope your week is going well! In this post, we talk about the refferal spam issue in Google Analyics and the some great PPC tips! Hope you enjoy.

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Topics: Analytics Trends

InfoTrust Analytics Trends: May 29th, 2015

Posted by Evan Cohen on May 29, 2015 10:00:00 AM

Happy Friday!

Google hosted their annual developer conference, Google I/O, yesterday and announced Google Photos! You can watch the keynote address here.

This week Avinash "demythified" a couple Digital Marketing myths, and Slack's CMO provides insight into their insane growth!

Hope you enjoy!

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Topics: Analytics Trends

InfoTrust Analytics Trends: May 22nd

Posted by Evan Cohen on May 22, 2015 11:07:00 AM

Hey all, 

Hope you are having a great week! This week we have a great webinar with Neil Hoyne, Head of Consumer analytics at Google, why Digital Leaders are doing big things, and creating a relationship through branding! 

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InfoTrust Analytics Trends: May 15th, 2015

Posted by Evan Cohen on May 15, 2015 11:04:39 AM

Hey all! 

Hope you have had a great week! 

Pitch Perfect 2 is out, Elon Musk's Tesla Powerwall is changing the world, and did Tom Brady actually deflate the footballs? Just your average week on the internet.

This week we have a Google Analytics Hackathon, a focus on decision-making data, and a great list of Google Analytics resources. Hope you enjoy!

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Topics: Analytics Trends