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InfoTrust Blog

InfoTrust Analytics Trends: May 22nd

Posted by Evan Cohen on May 22, 2015 11:07:00 AM

Hey all, 

Hope you are having a great week! This week we have a great webinar with Neil Hoyne, Head of Consumer analytics at Google, why Digital Leaders are doing big things, and creating a relationship through branding! 

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InfoTrust Analytics Trends: May 15th, 2015

Posted by Evan Cohen on May 15, 2015 11:04:39 AM

Hey all! 

Hope you have had a great week! 

Pitch Perfect 2 is out, Elon Musk's Tesla Powerwall is changing the world, and did Tom Brady actually deflate the footballs? Just your average week on the internet.

This week we have a Google Analytics Hackathon, a focus on decision-making data, and a great list of Google Analytics resources. Hope you enjoy!

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Topics: Analytics Trends

InfoTrust Analytics Trends: May 8th, 2015

Posted by Evan Cohen on May 8, 2015 10:00:00 AM

 

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Topics: Web Analytics, Digital Marketing, Google Adwords

InfoTrust Analytics Trends: May 1st, 2015

Posted by Andy Gibson on May 1, 2015 10:30:37 AM

Welcome to another edition of InfoTrust's Analytics Trends! This week we have some great content from a couple analytics companies and also some thoughts on #Mobilegeddon.

Evan is out of town this week enjoying the sunny Florida weather, so I'll be filling in for him. Hope you don't mind!

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Topics: Digital Analytics

InfoTrust Analytics Trends: April 24th, 2015

Posted by Evan Cohen on Apr 24, 2015 8:45:00 AM

What a week it was in the Internet!

Google released new search rankings to be more mobile-friendly.

Facebook changed their news feed algorithm.

Apple Watch has begun shipping.

Rumor is next week MySpace will be rebranding and launching again...just kidding.

Keep the feedback coming! And if you want any article featured in our weekly Analytics Trends post make sure to email me at evan[at]infotrustllc[dot]com.

Enjoy!

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Topics: Digital Analytics

Announcing An Exciting Webinar Series With Brian Clifton

Posted by Michael Loban on Apr 23, 2015 3:06:00 PM

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Topics: Digital Analytics

InfoTrust Analytics Trends: April 17th, 2015

Posted by Evan Cohen on Apr 17, 2015 10:13:57 AM

 

We're baaaack! 

Don't they always say the sequel is worse than the orginal? Well they're wrong. This post is already better, because we have an offical "Analytics Trends" banner!

Once again, we would appreciate any feedback you have. If you have any suggestions on how we can improve or want to see your article featured, feel free to email me at evan[at]infotrustllc[dot]com.

Without further ado, our stories of the week!

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Topics: Web Analytics, Digital Analytics

InfoTrust Analytics Trends: April 10th, 2015

Posted by Evan Cohen on Apr 10, 2015 10:53:00 AM

Hey InfoTrust Blog fans!

We are introducing a new segment on our blog where every Friday we highlight the top digital marketing and analytics articles of the week. The goal is to make finding relevant content much easier for you. We're excited to kick it off!

If you like it, please share with your friends and coworkers!

If you want an article to be included, you can email me evan [at] infotrustllc.com. 

And lastly, if you haven't subscribed to our blog, what are you waiting for? Enter your email address in the banner at the top of the page. We promise to bring you only the best digital marketing and analytics content, straight to your inbox.

 

Hope you enjoy!

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Topics: Google Analytics, Digital Marketing

ROI Tip: Running Search Ads in Niche Markets

Posted by James Love on Apr 2, 2015 4:24:00 PM

Return on Investment. "ROI." It's become a cliché buzzword, I won't disagree with that, but the fact it's been regularly used in business conversations since the 1960s is indicative that it's here to stay. Put simply, ROI is asking "what am I getting in return for the capital I've invested?"

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Topics: Digital Marketing, Google Adwords, Bing Ads

Introducing Analyze.ly - Import Any Custom Data Sources into Google Analytics

Posted by Evan Cohen on Mar 30, 2015 10:32:00 AM

 

We are excited to announce the launch of our second product, Analyze.ly. As many of you know, our first product, Tag Inspector, is a Tag Auditing tool that is used by some of the largest companies and brands in the world to scan, monitor and report on their tag coverage across their many websites.

Analyze.ly, in comparison, is a tool that allows you to integrate data from third-party sources, like ad networks, internal databases, CRM systems, and more into Google Analytics allowing for richer marketing analysis.

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