Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the size and complexity of enterprises. Smaller companies have fewer people. Fewer people (typically) leads to less complexity within the organization.
Think of your large enterprises like Unilever or P&G. They own numerious brands, each with numerous departments, in many different countries across the world. That leads to very unique data needs across the entire organization. What does the North American Manager of Brand A need to know about digital marketing performance? What about the Manager of Brand B in Europe?