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A Guide to Switching Web Analytics Tools

Posted by Andy Gibson on Mar 24, 2015 10:54:00 AM

Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and how to ensure the new tool is widely accepted across the organization. 

It's really a great question, because there are so many variables that come into play. Here are just a few:

  • The size of your company
  • Your analytics budget
  • Who owns the current analytics tool in your organization
  • What teams need to be involved

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Topics: Web Analytics

The 4 Web Analytics Metrics Every Marketer Should Care About

Posted by Evan Cohen on Mar 4, 2015 2:38:00 PM


When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you, it isn’t a good feeling. You probably are recalling the very first time you looked at a report, let me guess you looked a little like this:

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Topics: Web Analytics, Digital Marketing

5 Reasons Why You Need An Enterprise Web Analytics Tool

Posted by Andy Gibson on Feb 24, 2015 2:15:00 PM

These days, if you're like me, you've probably heard the term "big data" so much that its mention makes you sick to your stomach. "Big data solves this problem, big data solves that problem."

The truth is, very few companies actually have the capabilities and technology in place to take advantage of their data. One of these areas of technology is web analytics tools.

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Topics: Web Analytics

[Webinar Download] Driving Marketing ROI with Data Integration

Posted by Evan Cohen on Feb 18, 2015 10:12:00 AM

Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in explaining Data Integration and Marketing ROI. The webinar presentation covers enhancing the customer experience and addresses the common challenges by integrating our marketing systems. They discussed more specifically:

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Topics: Digital Marketing

When Should an Agency Begin Managing Your Online Advertising?

Posted by James Love on Feb 13, 2015 3:21:00 PM

Congratulations, your company has been growing! You're probably already invested in online advertising, whether search, display, or both, but it's beginning to overwhelm you. You need to focus on the core of your business, and while you see the value in online ads, you know you're probably not capitalizing on all opportunities and may even be wasting some of your ad spend. What are some signs you should let an agency manage your ads for you? (Full disclosure - we'd love to be that agency. More on that in a sec.)

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Topics: Digital Marketing, Google Adwords, Bing Ads

Why Do Companies Still Have Web Analytics Issues?

Posted by Andy Gibson on Jan 27, 2015 3:54:00 PM


Let's face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin. Omniture was founded in 1996 and purchased by Adobe in 2009. While these are just a few examples of the more popular tools, it's safe to assume companies have been using these tools for the better part of the past decade.

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Topics: Web Analytics

[Webinar Recording] Mastering Google Analytics Premium

Posted by Evan Cohen on Jan 20, 2015 11:02:38 AM

Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at InfoTrust, in explaining Google Analytics Premium. This webinar recording covers many of it’s features and why it’s quickly being endorsed by many organizations around the world. They discussed more specifically:

  1. The distinctions between Standard Google Analytics and GA Premium
  2. Unsampled reporting and big Query data exporting
  3. Roll-up reporting for a global multi-site companies
  4. Practical uses of Premium and case studies
  5. Which analytics tool is right for you


Also, if you enjoyed the video make sure to download our free whitepaper!

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Topics: Google Analytics Premium

[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

Posted by Andy Gibson on Dec 16, 2014 3:04:00 PM

Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the size and complexity of enterprises. Smaller companies have fewer people. Fewer people (typically) leads to less complexity within the organization. 

Think of your large enterprises like Unilever or P&G. They own numerious brands, each with numerous departments, in many different countries across the world. That leads to very unique data needs across the entire organization. What does the North American Manager of Brand A need to know about digital marketing performance? What about the Manager of Brand B in Europe? 

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Topics: Google Analytics Premium

The 3 Most Common E-Commerce Issues of 2014

Posted by Andy Gibson on Dec 2, 2014 12:59:00 PM

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies collect better e-commerce data, which will in turn allow them better, more accurate insights to increase their online sales. 

Because of our e-commerce experience, we've gained insight into some of the most common e-commerce issues companies are experiencing in 2014. Merry Christmahanakwanzika!

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Topics: e-commerce

[Webinar Download] Enhancing the Consumer Shopping Experience with Google Analytics

Posted by James Love on Nov 21, 2014 11:37:00 AM

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in explaining how the new enhanced ecommerce features in Google Analytics are enormously helpful to marketers optimizing their Ecommerce checkout funnel.

Find out where consumers are leaving in the checkout process, ways to retarget cart abandonments, and overall optimization of the checkout funnel to drive more online sales.

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Topics: e-commerce