InfoTrust Blog

Analytics That Excite 2014

Analytics That Excite: The Intersection of Marketing and Technology

Posted by Alex Yastrebenetsky on Oct 8, 2014 2:56:00 PM

 

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:

  1. Marketing is becoming increasingly technology-based

  2. Mastering big data is now the key to achieving a competitive advantage as an enterprise

On October 15th, 2014, InfoTrust, a Cincinnati-based web analytics technology company, and Google, are partnering to bring the first ever web analytics conference to Cincinnati: Analytics That Excite 2014.

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How I Increased CTR by 300% using AdWords Callouts

Posted by James Love on Oct 6, 2014 10:20:00 AM

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and benefits with an additional line of text in their ads. Unlike Sitelink Extensions, Callouts aren't actual links, but rather benefit statements that don't require a separate landing page.

Like Sitelink Extensions, Callouts can be edited at the campaign or Ad group level. Here's an example of how they appear in Google search results:

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Topics: Digital Marketing, Google Adwords

The Top 5 Marketing Metrics for Higher Education

Posted by Andy Gibson on Sep 29, 2014 10:56:00 AM

 

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a mobile device at school, or anywhere in between. If you're spending money on digital marketing to reach these prospective students, what are the most important digital marketing metrics for higher education?

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Topics: Digital Marketing

8 Reasons Why You Should Attend Analytics That Excite 2014

Posted by Jill Schmidt on Sep 8, 2014 10:55:00 AM

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati.

What is Analytics That Excite, you ask? This is an event that will help you learn about and expand upon your analytical knowledge, reinvent your digital existence, and leverage data that results in actionable business decisions. Pretty cool stuff, huh?

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The Importance of Paid Search Advertising in Higher Education

Posted by James Love on Sep 3, 2014 9:56:00 AM

In today's competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still have their place, the generations entering college (particularly Gen Y and Millenials) are increasingly relying on internet searches during their college research phase. In fact, as many as 67% of internet users use search engines as their first source of information for higher education institutions.

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Topics: Google Adwords, Bing Ads, Online Advertising

Top 10 Digital Marketing & Analytics Blogs

Posted by Andy Gibson on Aug 18, 2014 10:49:00 AM

Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs can become a time-consuming exercise.

I've worked in the marketing and analytics industry for over three years and had the pleasure of  working with some of world's largest companies and brands. Because of this, I am constantly reading industry news, blogs, and forums looking for the newest information. So trust me when I say,  I read a ton of blogs regularly. Since I've already done the legwork and found these blogs, see below for the blogs you should be reading to stay current on digital marketing and digital analytics topics!

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Topics: Digital Marketing, Digital Analytics

Making Goals Easy with Google Tag Manager

Posted by Nick Duskey on Jun 27, 2014 11:17:00 AM

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website or mobile application.  But what is the easiest way to set up efffective and meaningul goals?  Google Tag Manager makes the process easy, and you won’t need a developer to make it happen!

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Topics: Google Analytics, Google Tag Manager

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Posted by Amin Shawki on Jun 16, 2014 11:39:39 AM

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only Google AdWords.  Depending on what type of business you are, your value proposition and what your paid search campaigns are all about, a balanced and diverse paid search mix probably makes sense.  I am going to get analytical about this though and describe how Google Analytics' Cost Data import freature can help uncover what is working and what isn't with your paid search campaigns.

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Topics: Google Analytics, Web Analytics, Google Adwords, Bing Ads

The Benefits of Bing Ads over Google AdWords

Posted by James Love on Jun 6, 2014 10:47:00 AM

Let's start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By comparison, Bing (Microsoft) owns an 18.6% market share, and Yahoo! comes in third with 10.1%. I'm no statistician, but these numbers should tell you "I want my ads on Google." ...and I agree. However, Google's competition should not be ignored, and I'll explain why.

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Topics: Google Adwords, Bing Ads

Top 10 Digital Marketing Terms For Beginners

Posted by Alyssa Argenti on Jun 2, 2014 2:58:00 PM

Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what exactly digital marketing is. This led me to realize several of these questions are probably asked by others in the workplace who aren’t sure what their marketing departments are responsible for.

As marketers, we know what our jobs entail, but how can we effectively communicate these actions and terms to our colleagues so they can easily understand what we’re talking about? Not everyone is a marketing guru, so in order to communicate with your team, here are the top ­­­10 terms to know in digital marketing.

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Topics: Tag Management, Digital Marketing, Search Engine Marketing, Education