According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:
Marketing is becoming increasingly technology-based
Mastering big data is now the key to achieving a competitive advantage as an enterprise
On October 15th, 2014, InfoTrust, a Cincinnati-based web analytics technology company, and Google, are partnering to bring the first ever web analytics conference to Cincinnati: Analytics That Excite 2014.