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InfoTrust Blog

Comprehensive list of NewCo Presenters' Twitter Accounts

Posted by Alex Yastrebenetsky on Jul 23, 2015 6:36:00 AM

To help keep the conversation going, we decided to put together a comprehensive list of all NewCo speakers' twitter profiles so you can setup a #startup Cincinnati group of people to follow.

This list is stil work in progress so if you don't find yourself on this list, please add a comment on our Facebook post on directly on this post and we will add you to the list asap.

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InfoTrust Analytics Trends: July 17th, 2015

Posted by Evan Cohen on Jul 17, 2015 11:45:00 AM

Hey all!

Hope you didn't miss us too much last week. This week we are featuring the 6 steps to tracking social media in GA, Google is adding a Buy Button in mobile searches, and optimizing your Mobile landing pages! 

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Topics: Analytics Trends

What is a Google Analytics Certified Partner?

Posted by Andy Gibson on Jul 15, 2015 9:53:48 AM

If you've used Google Analytics, you might have heard the term "Google Analytics Certified Partner" thrown around before. Google mentions it on the Google Analytics website, in case studies, and you might have come across analytics companies' websites that mention they're a partner.

But what exactly is a Google Analytics Certified Partner and how can one help your business? Read on and find out!

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Topics: Google Analytics

Try Connect Free For Data Uploads to Google Analytics

Posted by Evan Cohen on Jul 7, 2015 1:44:30 PM Connect allows you to automatically integrate your Facebook Ad Data and Bing Ad Data directly into Google Analytics, giving you richer data analysis. Connect also allows you to upload additional 3rd Party Data from any source, directly into Google Analytics.

Here are the types of data points Connect can upload to Google Analytics:

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Topics: Google Analytics

InfoTrust Analytics Trends: July 3rd, 2015

Posted by Evan Cohen on Jul 3, 2015 9:00:00 AM

It's July 4th weekend! 

Be safe and resposible out there America!

This weeks we have Enhanced Ecommerce Impressions with Scroll Tracking, Why you need a Data Scientist, and Defining Digital Analytics. Enjoy!

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Topics: Analytics Trends

InfoTrust Analytics Trends: June 26th, 2015

Posted by Evan Cohen on Jun 26, 2015 11:00:00 AM

Happy Friday,

This week we discuss the keywords you should start using to get the most shares, and how to optimize your landing page to get the most out of your paid search.


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Topics: Analytics Trends

InfoTrust Analytics Trends: June 19th, 2015

Posted by Evan Cohen on Jun 19, 2015 11:30:00 AM



This week we discuss the new Google Search Algorithm Update and the updates to Facebook Ads Manger. Enjoy!

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Using CSS Selector Variables in Google Tag Manager

Posted by Nick Duskey on Jun 16, 2015 7:58:00 AM

Google Tag Manager has been releasing a slew of new features lately, the most noticeable being the new Version 2 user interface.  But, under the hood GTM has also received a lot of additional features, including the ability to use CSS selectors in triggers (as expertly described by Simo Ahava).  However, CSS Selectors have also been added to the additional variable types as well.

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Topics: Google Tag Manager

InfoTrust Analytics Trends: June 12th, 2015

Posted by Evan Cohen on Jun 12, 2015 11:30:00 AM

Happy Friday!

It was a big week for the music streaming industry, Apple Music was announced and Spotify announced 20 million premium users. 

This week we highlight the impact of Mobilegeddon, a BingAds update, and why you should learn to love email!

Enjoy this weeks analytics trends!

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Topics: Analytics Trends

How To Setup Enhanced Ecommerce Impressions The Right Way Using Scroll Tracking

Posted by Nate Denlinger on Jun 11, 2015 8:00:00 AM

One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities.

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Topics: e-commerce, Scroll Tracking