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InfoTrust Analytics Trends: April 17th, 2015

Posted by Evan Cohen on Apr 17, 2015 10:13:57 AM


We're baaaack! 

Don't they always say the sequel is worse than the orginal? Well they're wrong. This post is already better, because we have an offical "Analytics Trends" banner!

Once again, we would appreciate any feedback you have. If you have any suggestions on how we can improve or want to see your article featured, feel free to email me at evan[at]infotrustllc[dot]com.

Without further ado, our stories of the week!

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Topics: Web Analytics, Digital Analytics

InfoTrust Analytics Trends: April 10th, 2015

Posted by Evan Cohen on Apr 10, 2015 10:53:00 AM

Hey InfoTrust Blog fans!

We are introducing a new segment on our blog where every Friday we highlight the top digital marketing and analytics articles of the week. The goal is to make finding relevant content much easier for you. We're excited to kick it off!

If you like it, please share with your friends and coworkers!

If you want an article to be included, you can email me evan [at] 

And lastly, if you haven't subscribed to our blog, what are you waiting for? Enter your email address in the banner at the top of the page. We promise to bring you only the best digital marketing and analytics content, straight to your inbox.


Hope you enjoy!

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Topics: Google Analytics, Digital Marketing

ROI Tip: Running Search Ads in Niche Markets

Posted by James Love on Apr 2, 2015 4:24:00 PM

Return on Investment. "ROI." It's become a cliché buzzword, I won't disagree with that, but the fact it's been regularly used in business conversations since the 1960s is indicative that it's here to stay. Put simply, ROI is asking "what am I getting in return for the capital I've invested?"

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Topics: Digital Marketing, Google Adwords, Bing Ads

Introducing - Import Any Custom Data Sources into Google Analytics

Posted by Evan Cohen on Mar 30, 2015 10:32:00 AM


We are excited to announce the launch of our second product, As many of you know, our first product, Tag Inspector, is a Tag Auditing tool that is used by some of the largest companies and brands in the world to scan, monitor and report on their tag coverage across their many websites., in comparison, is a tool that allows you to integrate data from third-party sources, like ad networks, internal databases, CRM systems, and more into Google Analytics allowing for richer marketing analysis.

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A Guide to Switching Web Analytics Tools

Posted by Andy Gibson on Mar 24, 2015 10:54:00 AM

Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and how to ensure the new tool is widely accepted across the organization. 

It's really a great question, because there are so many variables that come into play. Here are just a few:

  • The size of your company
  • Your analytics budget
  • Who owns the current analytics tool in your organization
  • What teams need to be involved

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Topics: Web Analytics

The 4 Web Analytics Metrics Every Marketer Should Care About

Posted by Evan Cohen on Mar 4, 2015 2:38:00 PM


When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you, it isn’t a good feeling. You probably are recalling the very first time you looked at a report, let me guess you looked a little like this:

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Topics: Web Analytics, Digital Marketing

5 Reasons Why You Need An Enterprise Web Analytics Tool

Posted by Andy Gibson on Feb 24, 2015 2:15:00 PM

These days, if you're like me, you've probably heard the term "big data" so much that its mention makes you sick to your stomach. "Big data solves this problem, big data solves that problem."

The truth is, very few companies actually have the capabilities and technology in place to take advantage of their data. One of these areas of technology is web analytics tools.

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Topics: Web Analytics

[Webinar Download] Driving Marketing ROI with Data Integration

Posted by Evan Cohen on Feb 18, 2015 10:12:00 AM

Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in explaining Data Integration and Marketing ROI. The webinar presentation covers enhancing the customer experience and addresses the common challenges by integrating our marketing systems. They discussed more specifically:

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Topics: Digital Marketing

When Should an Agency Begin Managing Your Online Advertising?

Posted by James Love on Feb 13, 2015 3:21:00 PM

Congratulations, your company has been growing! You're probably already invested in online advertising, whether search, display, or both, but it's beginning to overwhelm you. You need to focus on the core of your business, and while you see the value in online ads, you know you're probably not capitalizing on all opportunities and may even be wasting some of your ad spend. What are some signs you should let an agency manage your ads for you? (Full disclosure - we'd love to be that agency. More on that in a sec.)

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Topics: Digital Marketing, Google Adwords, Bing Ads

Why Do Companies Still Have Web Analytics Issues?

Posted by Andy Gibson on Jan 27, 2015 3:54:00 PM


Let's face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin. Omniture was founded in 1996 and purchased by Adobe in 2009. While these are just a few examples of the more popular tools, it's safe to assume companies have been using these tools for the better part of the past decade.

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Topics: Web Analytics