InfoTrust Blog

[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

Posted by Andy Gibson on Dec 16, 2014 3:04:00 PM

Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the size and complexity of enterprises. Smaller companies have fewer people. Fewer people (typically) leads to less complexity within the organization. 

Think of your large enterprises like Unilever or P&G. They own numerious brands, each with numerous departments, in many different countries across the world. That leads to very unique data needs across the entire organization. What does the North American Manager of Brand A need to know about digital marketing performance? What about the Manager of Brand B in Europe? 

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Topics: Google Analytics Premium

The 3 Most Common E-Commerce Issues of 2014

Posted by Andy Gibson on Dec 2, 2014 12:59:00 PM

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies collect better e-commerce data, which will in turn allow them better, more accurate insights to increase their online sales. 

Because of our e-commerce experience, we've gained insight into some of the most common e-commerce issues companies are experiencing in 2014. Merry Christmahanakwanzika!

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Topics: e-commerce

[Webinar Download] Enhancing the Consumer Shopping Experience with Google Analytics

Posted by James Love on Nov 21, 2014 11:37:00 AM

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in explaining how the new enhanced ecommerce features in Google Analytics are enormously helpful to marketers optimizing their Ecommerce checkout funnel.

Find out where consumers are leaving in the checkout process, ways to retarget cart abandonments, and overall optimization of the checkout funnel to drive more online sales.

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Topics: e-commerce

5 Ways to Increase Your E-Commerce Conversion Rate This Holiday Season

Posted by Andy Gibson on Nov 3, 2014 9:32:00 AM

It's that time of year again. The leaves are turning, it's starting to get cold outside, and the holidays are right around the corner.

For those of you running an e-commerce website, it's one of your favorite times of year. With Christmas upcoming, consumer spending is about to skyrocket. Last year, Cyber Monday hit $2.29 billion in online sales. And 2013's Cyber Monday grew 20.6 percent over the previous year. So yes, 2014's Cyber Monday should be fairly successful.

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Topics: e-commerce

[Whitepaper] Closing the Loop on Marketing for Higher Education

Posted by James Love on Oct 29, 2014 2:20:00 PM

Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students prefer technology over human connection when researching their school of choice.  

With this information in mind, the traditional buying funnel of awareness, consideration and decision has become difficult for marketers to accurately track. It’s possible for the purchasing funnel to look shortened from awareness to decision, leaving marketers with unanswered questions and knowing little about all the touchpoints during a prospective student's journey.  

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Topics: Digital Analytics, Higher Education

Analytics That Excite: The Intersection of Marketing and Technology

Posted by Alex Yastrebenetsky on Oct 8, 2014 2:56:00 PM

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:

  1. Marketing is becoming increasingly technology-based

  2. Mastering big data is now the key to achieving a competitive advantage as an enterprise

On October 15th, 2014, InfoTrust, a Cincinnati-based web analytics technology company, and Google, are partnering to bring the first ever web analytics conference to Cincinnati: Analytics That Excite 2014.

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How I Increased CTR by 300% using AdWords Callouts

Posted by James Love on Oct 6, 2014 10:20:00 AM

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and benefits with an additional line of text in their ads. Unlike Sitelink Extensions, Callouts aren't actual links, but rather benefit statements that don't require a separate landing page.

Like Sitelink Extensions, Callouts can be edited at the campaign or Ad group level. Here's an example of how they appear in Google search results:

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Topics: Digital Marketing, Google Adwords

The Top 5 Marketing Metrics for Higher Education

Posted by Andy Gibson on Sep 29, 2014 10:56:00 AM

The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a mobile device at school, or anywhere in between. If you're spending money on digital marketing to reach these prospective students, what are the most important digital marketing metrics for higher education?

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Topics: Digital Marketing

8 Reasons Why You Should Attend Analytics That Excite 2014

Posted by Jill Schmidt on Sep 8, 2014 10:55:00 AM

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati.

What is Analytics That Excite, you ask? This is an event that will help you learn about and expand upon your analytical knowledge, reinvent your digital existence, and leverage data that results in actionable business decisions. Pretty cool stuff, huh?

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The Importance of Paid Search Advertising in Higher Education

Posted by James Love on Sep 3, 2014 9:56:00 AM

In today's competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still have their place, the generations entering college (particularly Gen Y and Millenials) are increasingly relying on internet searches during their college research phase. In fact, as many as 67% of internet users use search engines as their first source of information for higher education institutions.

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Topics: Google Adwords, Bing Ads, Online Advertising