One of the most common challenges analysts face as they progress in their careers is presenting their data and insights to their clients and/or senior management. Unfortunately, we can't use the fact that we are analysts, not artists, as our crutch. Analysts have to be able to see beyond the numbers and showcase the story they tell.
With over a decade of digital analytics experience in e-commerce, publishing, and finance under her belt, from both the client and agency side, Lea Pica is working hard to address the gap between data crunching and data visualization. It is in this gap where Lea believes the real opportunity exists to build a strong foundation in our relationship with our clients and our managers. As the Founder of LeaPica.com, Lea's mission to “Present Beyond Measure” is focused on bringing education and training to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience.