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InfoTrust Blog

Happy 10th Birthday Google Analytics!

Posted by Michael Loban on Nov 11, 2015 8:58:57 AM

On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years is quite an anniversary. While everyone is looking ahead trying to figure out machine learning, predictive modeling and customer centricity, let’s take a look back at Google Analytics’ milestones on its path to becoming the most popular web analytics platform in the world.

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Topics: Google Analytics

A Recap of Analytics That Excite 2015

Posted by Dollie Diller on Nov 9, 2015 1:38:09 PM

On October 21st InfoTrust hosted our second annual Analytics That Excite conference and we’re stilling buzzing from all the….well….excitement.

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5 Reasons to Bring a Friend or Colleague to Analytics That Excite

Posted by Dollie Diller on Oct 16, 2015 12:42:45 PM

You’ve purchased your Analytics That Excite ticket and read Andy’s 10 tips on how to get the most out of the conference. Now what?

Think back to the last conference you attended solo – it’s more likely than not that you left feeling completely overloaded with information. So how does one avoid the unpleasant symptoms of drinking from the digital-analytics-fire-hose? Well after endless hours spent researching remedial strategies for information overload, I’m happy to report my findings: bring a friend and/or colleague.

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10 Tips to Get the Most Out of Analytics That Excite

Posted by Andy Gibson on Oct 16, 2015 8:00:00 AM


With Analytics That Excite quickly approaching next week, we wanted to put together some tips for getting the most out of your attendance. I've been to a few conferences in my day - and I've also crowdsourced some ideas (from others at InfoTrust) about how to make the most of Analytics That Excite. 

Whether you're a current student, practionioner, manager, or executive, you should find this list helpful next week.

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Topics: Digital Analytics

5 Reasons to Attend Analytics That Excite 2015

Posted by Andy Gibson on Oct 9, 2015 2:17:54 PM

Hopefully by now, you've heard of InfoTrust's Analytics That Excite conference. If you haven't, it's a Cincinnati-based conference that brings some of the top minds in digital analytics to the area to share insights, case studies, and actionable advice.

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Topics: Google Analytics, Web Analytics

Play Time is Over: Customizing Google Analytics to Achieve Success

Posted by Alexandria Webb on Aug 26, 2015 7:30:00 AM

In November of 2005, Google unveiled a product that would ultimately revolutionize the way marketers the world over made decisions. It provided in-depth insights into site traffic and user behavior. It revealed hidden gems and literal money pits in terms of advertising channels. It did all of this for free and with only the addition of a few lines of code to a website. We’re talking of course about Google Analytics… and you have to admit, it’s pretty impressive. After all, did you change the world before your 10th birthday? 

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Topics: Google Analytics, Digital Analytics

The Ultimate Google Analytics Campaign Tracking Guide

Posted by Alexandria Webb on Aug 18, 2015 8:00:00 AM

Excuse me, UTMs?

Google Analytics campaign tracking (sometimes referred to as a UTM) allows you to track and measure your marketing efforts by appending query parameters to a URL. These query parameters provide information about the traffic that the URL is sending back to your site. 

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Topics: Google Analytics, Web Analytics

InfoTrust Expands to Dubai!

Posted by Alex Yastrebenetsky on Aug 10, 2015 1:05:23 PM

We are very proud to announce our expansion into the Middle East and North Africa (MENA) Region. The move is to better support our global clients as well as develop a local presence in the MENA region. InfoTrust DMCC will be the MENA region local subsidiary and a Google Analytics Certified Partner providing digital marketing and web analytics suite of products, expert-level web analytics support and consulting services located in Dubai, United Arab Emirates.

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InfoTrust Analytics Trends: August 7th, 2015

Posted by Evan Cohen on Aug 7, 2015 6:00:00 AM

Hey All,

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Topics: Analytics Trends

Who is the Most Followed Entrepreneur in NewCo Cincy?

Posted by Alex Yastrebenetsky on Aug 2, 2015 11:10:00 AM

So who are the most followed Twitterers (is that a word) here in Cincinnati?

Last week the InfoTrust team put together a comprehensive list of all Twitter handles of NewCo presenters

Is it Dave Knox? Is it Wendy Lea?

Drum roll please....

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