Oh boy! We have a treat for you! On May 9th, Michael Loban, CMO, will partnering with Peter Fader, Co-Founder of Zodiac Metrics to host a webinar that will help you understand the basics of Customer Lifetime Vale (CLV) and how to apply them for maximum benefits.

Join InfoTrust and Zodiac, a leader in predictive consumer behavioral modeling, as we run through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.

Specifically, we will discuss:

  • The definition of Customer Lifetime Value (CLV)
  • Why CLV is meaningful to your organization
  • How to think about calculating CLV and why many methods are incorrect
  • How to use CLV and predictive analytics to optimize your strategy and campaigns
  • Common questions and concerns

Afterwards we will have a Q&A where you can ask questions and pick the brains of two incredibly knowledgeable men.

This is not a webinar you will want to miss! Register today!


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